Who we are.

Our destination marketing experts are here to focus on you, pinpoint the story worth telling and apply idea-based creativity to make sure you mean more to more people and attract them more often.

Executive Team


Travis Bort

Owner/Creative Director
As owner and creative director, Travis dedicates his agency and himself to moving brand messages and tourism experiences forward with truly creative ideas that actually separate clients from their competing destination. In every application, the idea-based marketing philosophy focuses on engaging and inspiring the travelers to act.

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This mission led Travis to add numerous services over the years, including web development, social media management, in-house video production, content development and search engine optimization. ABC’s full-service toolbox helped build a specialty in destination marketing, including food and agricultural tourism, over the past 15 years.

Travis uses a niche marketing approach to guide creative concepts that resonate in feeder markets ranging from the Northeast and Canada to the U.K. and Germany. His success has earned invitations to speak at many tourism industry events and earned ABC state, regional and national recognition for exceptional destination marketing.

Travis’ decade-plus of experience working with I Love New York and New York state’s Division of Tourism gives him a firm grasp on all aspects of travel, including state grant requirements.


Mike Haines

Senior Art Director
Mike came to Pinpoint after working his way through the design grind and up to positions at two of the area’s largest ad shops.

Mike and his team bring Pinpoint’s ideas to life across print and digital platforms. He applies more than 20 years of destination marketing experience to all creative production from concept development to delivery at Pinpoint, making sure the look and brand message are on point in every project.

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He’s guided development of countless destination marketing campaigns and produced numerous media assets for the likes of I Love New York, Thousand Islands, Campground Owners of New York (CONY) and many more.


Shane Liebler

Director of Content Development
A journalist by trade, Shane tells stories that connect destination experiences with target audiences and inspire them to act. He taps into his past as a reporter and editor to develop clear messages that resonate in every medium, be it blog or brochure, sponsored content or script.

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Shane’s word-based deliverables range from long-form features to concise digital copy to persuasive prose. He digs into destinations to determine and develop the stories that reach the target traveler. His tales engage readers and convert them to visitors as Pinpoint’s award-winning tourism projects prove.


Jane Brown

Media Strategist

After years of agency internships and research in new media, Jane uses her strategic mind to create and integrate comprehensive media plans for ABC clients.

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A Jamesville, New York, native, Jane returned to the area after years living in Rochester and abroad in Croatia. The socially savvy recent grad is always up to date on the latest media trends and confident in her ability to deliver the most innovative results.

Jane brings a bachelor of science in new media marketing and a double minor in advertising/public relations and international business to ABC Creative Group.

Check out a few pictures of the whole team at ABC doing what we do.


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