The Six Pillars of Social Media Marketing

The Six Pillars of Social Media Marketing

Social media moves fast and marketers must constantly adapt. But, no matter how quickly or how much social media morphs, there are a few things that never change. No matter how many characters Twitter adds or whether Facebook Instant Articles ever pan out, social...
The Professional Marketer’s Guide to Social Media Tech

The Professional Marketer’s Guide to Social Media Tech

Marketers have to keep open minds about using any medium. The past decade or so has provided huge fails and unprecedented successes. It’s difficult, if not impossible, to “pick” the next big thing for a client’s media mix. When a social medium goes mainstream, it...
Six #Protips for Using Hashtags

Six #Protips for Using Hashtags

You see them everywhere, but what does that funky-looking punctuation mark really mean? Hashtags effectively build communities and create great opportunities to market your business or even yourself. With their recent arrival in Facebook, hashtags are more ubiquitous...

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