by Shane Liebler | Nov 16, 2017 | Blog, Insights
As destination marketers, we talk a lot about telling stories and its importance in luring travelers to your community. Storytelling is an easy term to say and throw around when developing content and strategy, but what does it really mean? And, more importantly, how...
by Shane Liebler | Jan 10, 2017 | Blog
Social media moves fast and marketers must constantly adapt. But, no matter how quickly or how much social media morphs, there are a few things that never change. No matter how many characters Twitter adds or whether Facebook Instant Articles ever pan out, social...
by Shane Liebler | Dec 13, 2016 | Blog
Though public relations and social media are two unique forms of marketing, there are methods that can fuse these two efforts together to generate notable results to enhance your organization’s brand. It is important to continuously find ways to make the most...
by Shane Liebler | Oct 18, 2016 | Blog
You see them everywhere, but what does that funky-looking punctuation mark really mean? Hashtags effectively build communities and create great opportunities to market your business or even yourself. With their recent arrival in Facebook, hashtags are more ubiquitous...
