Eeny, Meeny, Miny, No! … Finding the Right Media Mix

Eeny, Meeny, Miny, No! … Finding the Right Media Mix

We all know the tune and I’m sure we’ve all had a time where we just caught ourselves leaning on this completely random selection process to help make a decision. When it comes to placing ads or trying to determine the right media mix, so often we hear from clients...

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