by Shane Liebler | Apr 3, 2018 | Blog, Insights
One of destination marketing’s most valuable assets often goes underutilized by brands that fail to stay up to date on the latest trends. The best part of this one, it’s easy on the budget. For decades, destinations have invested plenty to lure in journalists and...
by Shane Liebler | Mar 19, 2018 | Blog, Insights
Marketers have been inundated with the term “virtual reality” or VR lately. They’ve also been trying to figure out the best ways to use it. But, just what is “it”? Well, the term virtual reality, or VR, is used widely throughout the marketing industry and typically it...
by Shane Liebler | Feb 2, 2018 | Blog, Insights
A recent update to the Facebook algorithm has brands shaking in their boots. Why? Effective immediately, users will see less unpaid content from companies and more posts from friends and family. So, if you’re already seeing a decrease in reach on your brand’s organic...
by Shane Liebler | Jan 24, 2017 | Blog, Insights
As the internet becomes a bigger part of our everyday lives, people go online for their information, shopping, entertainment, and to connect with likeminded people. Smart marketers are already using digital and content assets to reach people online. A lot of this...
by Shane Liebler | Jan 10, 2017 | Blog
Social media moves fast and marketers must constantly adapt. But, no matter how quickly or how much social media morphs, there are a few things that never change. No matter how many characters Twitter adds or whether Facebook Instant Articles ever pan out, social...
