by Shane Liebler | Apr 3, 2018 | Blog, Insights
One of destination marketing’s most valuable assets often goes underutilized by brands that fail to stay up to date on the latest trends. The best part of this one, it’s easy on the budget. For decades, destinations have invested plenty to lure in journalists and...
by Shane Liebler | Feb 2, 2018 | Blog, Insights
A recent update to the Facebook algorithm has brands shaking in their boots. Why? Effective immediately, users will see less unpaid content from companies and more posts from friends and family. So, if you’re already seeing a decrease in reach on your brand’s organic...
by Shane Liebler | Dec 13, 2016 | Blog
Though public relations and social media are two unique forms of marketing, there are methods that can fuse these two efforts together to generate notable results to enhance your organization’s brand. It is important to continuously find ways to make the most...
by Shane Liebler | Nov 22, 2016 | Blog
The digital marketing landscape is changing all the time. If you look at marketing websites and publications on a regular basis, you will see something new every day. Just look at how Periscope got attention in the social media and digital marketing world and people...
by Jon Brockett | Oct 25, 2016 | Blog
Over the past years we have had a lot of opportunities to work with clients in various industries. One trend that we have seen develop in recent years is niche marketing. Being all things to all people just doesn’t work anymore. With so many people able to streamline...
