by Shane Liebler | Apr 3, 2018 | Blog, Insights
One of destination marketing’s most valuable assets often goes underutilized by brands that fail to stay up to date on the latest trends. The best part of this one, it’s easy on the budget. For decades, destinations have invested plenty to lure in journalists and...
by Shane Liebler | Nov 16, 2017 | Blog, Insights
As destination marketers, we talk a lot about telling stories and its importance in luring travelers to your community. Storytelling is an easy term to say and throw around when developing content and strategy, but what does it really mean? And, more importantly, how...
by Shane Liebler | Jun 15, 2017 | Blog, Insights
It’s here, it’s relatively inexpensive and it’s infinitely cool. As you’ve probably noticed, virtual reality is a thing – one that fits perfectly with the experiential nature of destination marketing. While Samsung and Google have been busy...
by Shane Liebler | Jun 15, 2017 | Blog, Insights
When it comes to attracting people to your city, you’ll see a commonality of great nightlife, food and entertainment no matter where you go. But these are all such generic “blanket” amenities, especially to millennials. No matter where you’re traveling to, of course...
by Jon Brockett | Dec 27, 2016 | Blog, Insights
With over a decade of experience marketing all kinds of tourism entities and destinations, we at ABC have learned one thing. People love to hear a story. Think about it. How many times have you sat in a local pub or restaurant and your server has explained the history...
