We capture imaginations.
Of all the content Pinpoint produces, nothing captures your experience and makes an emotional connection quite like high-quality, well-placed video. This is where a destination’s stories come to life and you need good storytellers to do it right.

Storytelling
Pinpoint’s No. 1 video production asset comes in right at the beginning during the concept development stage of our projects. Our brand journalists work with our talented filmmakers to interpret your brand message in the most engaging medium available in today’s media market.
Video Technology
That’s where the Pinpoint creative team comes in. We develop concepts and then complement them with visual tools that afford us limitless abilities to craft the necessary narrative. We constantly update our cache of equipment that includes drones to capture aerial footage and unique angles.

Emotion Tracking Video Analysis
Art and science converge in our emotion tracking software that allows us to measure the power of the videos we produce with hard data. Unlike focus groups or surveys, this technology gauges how viewers feel about your content using facial recognition.

The virtual medium allows us to tap into any demographic or location and do it quickly. How will your video play in your feeder markets? Are you making meaningful connections with your niche audience?
Now you’ll know and be able to improve content and make smarter media placement decisions.
Video Strategy
We work with designers to properly place video on destination websites as part while media planners integrate it into their digital marketing and content strategies. Social media managers and the PR team use these visual narratives to attract the attention of followers and the press alike.

Content Marketing
- Content Development
- SEO and Content Strategy
- Brand Storytelling
Digital Marketing
- Digital Advertising
- Behavioral Training
- Re-Messaging
- Search Engine Marketing
- Email Marketing
Media Planning and Buying
- Media Planning
- Added Value
- Creative Placement
Brand Development and Strategic Marketing
- Idea-Based Marketing
- Brand Management
- Strategic Planning
Web Development and Design
- Responsive Design
- Design for Mobile
- Web Management
- SEO Integration
Search Engine Optimization
- SEO Approach
- Keyword Research
- Measurement
Public Relations
- PR Asset Development
- PR Strategy
- Events
- Stunts
- Measurement
Social Media
- Development Strategy
- Social Media Management
- Creative Branding
- New Media
Video Production
- Online Video
- Social Application
- Broadcast
- Long Form
- Corporate
- Video Strategy
- Emotion Tracking
Research
- Video Testing and Analysis
- Internal Audit
- Surveys and Focus Groups
- Competitive Analysis
- Account Planning