We tell stories.

A community without a story is just a pin on a map. Once we find yours, you need someone to tell it.

Our capabilities cover every medium, from words and images to social posts and video. All this works in concert to show the world who you are, what experience you’re offering and why someone should take the drive or flight to get there.

Pinpoint’s tourism-focused team has strong backgrounds in reporting, video production, design, SEO and digital marketing. We combine these assets with strategy, strengthening your message and putting you in the best possible position to be discovered.

Copy Development

Quality content is the No. 1 way to get discovered and the best way to engage your audience. There is a powerful connection between SEO and content. It’s also a priceless opportunity to connect with prospective travelers.

Our brand journalists craft compelling copy to tell the stories that stir emotions and build meaningful relationships. Pinpoint draws readers in using digital advertising while our PR team pitches the prose to niche bloggers, travel journalists and other media.

In other words, your words are curated on your website, but might also appear as features in prominent print publications or posts on elite digital media destinations.

Video Production

Video captures imaginations. We bring copy topics to life with brand cinema. Our writers and producers inspire each other to take written stories to the next level or enhance a video project with greater detail.

On the technical side, Pinpoint content strategists team up with our creatives to tailor video for all formats, including digital marketing placement and social media. Our SEO experts craft strategic copy and tags for YouTube, the world’s second-largest search engine. The PR team makes good use of this effective piece of content for pitches, travel shows and tourism media events.

Images

Our designers are well versed in building attractive imagery for websites, social media and digital marketing efforts. Infographics are one popular way to enhance web and social experiences. The design team also uses original photography to illustrate online feature stories and re-interprets information for convincing media pitch sheets.