(WIVT/WGBH-TV) Backers of Binghamton tourism want visitors to be a part of our story. A national ad campaign will be launched highlighting six locations with interesting stories to tell.

As part of a major rebranding, the Binghamton Convention & Visitors Bureau is now calling itself Visit Binghamton. The goal is to create a longer-form video and smaller vignettes that will be used in national advertising.

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