National Ad Campaign Encourages People to ‘Visit Binghamton’
by Shane Liebler
August 16, 2017
(WIVT/WGBH-TV) Backers of Binghamton tourism want visitors to be a part of our story. A national ad campaign will be launched highlighting six locations with interesting stories to tell.
As part of a major rebranding, the Binghamton Convention & Visitors Bureau is now calling itself Visit Binghamton. The goal is to create a longer-form video and smaller vignettes that will be used in national advertising.
About the Author
A journalist by trade, Shane tells stories that connect destination experiences with target audiences and inspire them to act. He taps into his past as a reporter and editor to develop clear messages that resonate in every medium, be it blog or brochure, sponsored content or script. Shane’s word-based deliverables range from long-form features to concise digital copy to persuasive prose. He digs into destinations to determine and develop the stories that reach the target traveler. His tales engage readers and convert them to visitors as Pinpoint’s award-winning tourism projects prove.