National Ad Campaign Encourages People to ‘Visit Binghamton’

A journalist by trade, Shane tells stories that connect destination experiences with target audiences and inspire them to act. He taps into his past as a reporter and editor to develop clear messages that resonate in every medium, be it blog or brochure, sponsored content or script. Shane’s word-based deliverables range from long-form features to concise digital copy to persuasive prose. He digs into destinations to determine and develop the stories that reach the target traveler. His tales engage readers and convert them to visitors as Pinpoint’s award-winning tourism projects prove.