Greater Binghamton Convention and Visitors Bureau finishes rebrand
by Shane Liebler
February 24, 2017
(WBNG.com) Around the Tiers – The Greater Binghamton Convention and Visitor’s Bureau is giving Greater Binghamton a new look. It recently launched a new website to engage the community and people visiting the area. It’s slogan, “Be Part of Our Story.”
Judi Hess, Director of the Greater Binghamton CVB, joined Kara Conrad on Around the Tiers to talk about the process of the rebrand and what’s new.
Watch the Video
About the Author
A journalist by trade, Shane tells stories that connect destination experiences with target audiences and inspire them to act. He taps into his past as a reporter and editor to develop clear messages that resonate in every medium, be it blog or brochure, sponsored content or script. Shane’s word-based deliverables range from long-form features to concise digital copy to persuasive prose. He digs into destinations to determine and develop the stories that reach the target traveler. His tales engage readers and convert them to visitors as Pinpoint’s award-winning tourism projects prove.