(Syracuse, N.Y.) The Central New York Travel Region website got a major refresh that includes the introduction of a fresh niche tourism campaign and several improvements to search engine optimization.

ABC Creative Group packed the image-driven, mobile friendly site with revamped content that will increase visibility on the Web and attract more visitors via enticing copy, intuitive organization and an Outdoor Adventure niche category. The campaign joins Brew Central and CNYFresh as key anchors for the regional brand under the tagline “Craft Your Own Adventure.”


Web visitors can explore outdoor activities in-depth through expansive articles designed to improve the user experience as well as search engine optimization. The addition of seasonal information introduces another point of entry also intended to drive more traffic to the site.

ABC’s digital strategists put extensive research into the Web-searching habits of prospective tourists in key feeder markets to organize the user and SEO friendly site.

This “people-first” approach allows prospective visitors to quickly get to relevant information while also maximizing SEO.


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