(Clayton, N.Y.) ABC Creative Group account executives recently attended the Empire State Tourism Conference hosted this year at the 1000 Islands Harbor Hotel.
The conference put on by the New York State Tourism Industry Association (NYSTIA) is the largest annual gather of tourism professionals in the state.
The theme of this year’s conference, “The Future is Now,” was complemented by a number of breakout sessions and panel discussions on topics ranging from social media to audience targeting. Barbara Wold, an internationally known speaker and authority to the retail, consumer, hospitality and tourism industries with more than 40 years of firsthand experience in management and marketing, served as keynote speaker as will Michael Johnson, Dean of Cornell University’s School of Hotel Administration.
NYSTIA is the leader in communication, legislative awareness, professional development and promotion.