(Yahoo Finance) ABC Creative Group is proud to announce that it will be working with the team at the National Baseball Hall of Fame and Museum as the iconic institution’s agency of record.
ABC will focus its creative and idea-based marketing philosophy on increasing attendance, membership and merchandise sales to the Hall of Fame. Its multimedia marketing campaign will put emphasis on video production and content development, as well as a media strategy to connect with the Spanish-speaking market.
ABC plans to apply its award-winning experience to one of the world’s best-known destinations by uncovering the stories behind the game to extend reach to new audiences.
“Baseball’s stories go beyond the diamond and contributed to American and even world history. This is a great opportunity for us to tell them,” ABC Owner and Creative Director Travis Bort said. “These stories are what the Baseball Hall of Fame is made of and as storytellers, we want to share them with everyone.”
The National Baseball Hall of Fame has been a national and international draw for baseball fans of all ages for more than 75 years. More than 300,000 make their way to Cooperstown each year to visit the cornerstone of the sport.