Just What Is the Reality of Virtual Reality?

Just What Is the Reality of Virtual Reality?

Marketers have been inundated with the term “virtual reality” or VR lately. They’ve also been trying to figure out the best ways to use it. But, just what is “it”? Well, the term virtual reality, or VR, is used widely throughout the marketing industry and typically it...
Finding Your Stories and How to Tell Them

Finding Your Stories and How to Tell Them

As destination marketers, we talk a lot about telling stories and its importance in luring travelers to your community. Storytelling is an easy term to say and throw around when developing content and strategy, but what does it really mean? And, more importantly, how...
How to Attract Millennials to Your City

How to Attract Millennials to Your City

When it comes to attracting people to your city, you’ll see a commonality of great nightlife, food and entertainment no matter where you go. But these are all such generic “blanket” amenities, especially to millennials.  No matter where you’re traveling to, of course...

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