by Jamie Leszczynski | Apr 3, 2018 | Blog, Insights
One of destination marketing’s most valuable assets often goes underutilized by brands that fail to stay up to date on the latest trends. The best part of this one, it’s easy on the budget. For decades, destinations have invested plenty to lure in journalists and...
by Jamie Leszczynski | Jun 15, 2017 | Blog, Insights
When it comes to attracting people to your city, you’ll see a commonality of great nightlife, food and entertainment no matter where you go. But these are all such generic “blanket” amenities, especially to millennials. No matter where you’re traveling to, of course...
by Jamie Leszczynski | Dec 20, 2016 | Blog, Insights
When it comes to marketing tourism, what better way to promote your destination than to have amazing photos! A picture often times can tell the whole story. Now, I know, sometimes a great caption may lead to further engagement but, man, a photo can really draw someone...
by Jamie Leszczynski | Dec 13, 2016 | Blog
Though public relations and social media are two unique forms of marketing, there are methods that can fuse these two efforts together to generate notable results to enhance your organization’s brand. It is important to continuously find ways to make the most...
by Jamie Leszczynski | Dec 6, 2016 | Blog
Understanding social media is simple: It’s a place to provide and observe social actions of all kinds from all people. We use it mindlessly in our everyday lives, so it’s easy to blur the lines between private social media accounts and the presences of professional...
