Emotion Tracking Changes the Face of Tourism Video

Emotion Tracking Changes the Face of Tourism Video

New emotion tracking technology is making the web’s most powerful storytelling device even stronger. Pinpoint Destination Marketing can now measure the effectiveness of the creative behind communicating travel experiences. Any video can be tested on viewers who...
Binghamton, N.Y., Gets a Fresh Brand, New Look

Binghamton, N.Y., Gets a Fresh Brand, New Look

A new brand for Binghamton, New York, invites visitors to “Be Part of Our Story.” The Greater Binghamton Convention & Visitors Bureau (CVB) tapped Pinpoint Destination Marketing for the community branding project that used in-depth research, creative...
What Is Pinpoint Destination Marketing?

What Is Pinpoint Destination Marketing?

Pinpoint is a new division of ABC Creative Group focused on the tourism industry and dedicated to “Finding Your Story.” After more than 15 years in travel marketing, ABC decided to draw together its best experts to craft creative and strategy for...

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