by Shane Liebler | Feb 24, 2017 | News
(WBNG.com) Around the Tiers – The Greater Binghamton Convention and Visitor’s Bureau is giving Greater Binghamton a new look. It recently launched a new website to engage the community and people visiting the area. It’s slogan, “Be Part of Our...
by Jon Brockett | Feb 21, 2017 | Blog, Insights
Sometimes you don’t have to look far to find creative ways to sell your city. We find often that most cities, towns and communities have a unique part of their past that can be used to help attract new visitors. If you dig deep enough, I am sure you can find some...
by Shane Liebler | Feb 17, 2017 | News
(Business Journal News Network) The Greater Binghamton Convention & Visitors Bureau (CVB) has launched a new brand, inviting visitors to the Southern Tier to “Be Part of Our Story.” The effort includes a new logo, redesigned website, and “will soon feature actual...
by Jon Brockett | Feb 7, 2017 | Blog, Insights
Everyone is always throwing the term “brand” around, so what is a brand? Most realize it is not just a logo or the colors and taglines you use, but an expression of what makes you unique. Simple right? In theory, yes. But, when it comes time to sit down...
