by Shane Liebler | Jan 31, 2017 | Blog, Insights
As a marketing manager or small business owner, you spend your day listening to a lot of great ideas. They can come from anywhere – the boss, your team or even the front desk. When it’s time to turn those ideas into returns on investment, an agency can (or at...
by Shane Liebler | Jan 26, 2017 | News
(Mediapost Agency Daily) Syracuse, NY-based ad agency ABC Creative Group has signed an agreement with Dumbstruck to use its software to measure emotional responses to video content. The platform – based on 50 years of emotional science research – works by sending a...
by Shane Liebler | Jan 24, 2017 | Blog, Insights
As the internet becomes a bigger part of our everyday lives, people go online for their information, shopping, entertainment, and to connect with likeminded people. Smart marketers are already using digital and content assets to reach people online. A lot of this...
by Shane Liebler | Jan 17, 2017 | Blog, Insights
Do good research, find solid sources and tell great stories. It’s the formula for engagement that both journalists and content developers follow. As content marketing inches closer to eclipsing traditional ad spends like television, a new profession has emerged: brand...
by Shane Liebler | Jan 10, 2017 | Blog
Social media moves fast and marketers must constantly adapt. But, no matter how quickly or how much social media morphs, there are a few things that never change. No matter how many characters Twitter adds or whether Facebook Instant Articles ever pan out, social...
