by Shane Liebler | Nov 29, 2016 | Blog
Marketers have to keep open minds about using any medium. The past decade or so has provided huge fails and unprecedented successes. It’s difficult, if not impossible, to “pick” the next big thing for a client’s media mix. When a social medium goes mainstream, it...
by Shane Liebler | Nov 22, 2016 | Blog
Tis the season to make goals and resolutions for the upcoming year and one of them should be on the list of every brand, everywhere. Two letters: PR. It’s an absolute must to include PR (public relations) in marketing plans these days, even with the smallest of...
by Shane Liebler | Nov 22, 2016 | Blog
The digital marketing landscape is changing all the time. If you look at marketing websites and publications on a regular basis, you will see something new every day. Just look at how Periscope got attention in the social media and digital marketing world and people...
by Shane Liebler | Nov 8, 2016 | Blog
An attractive logo, advertising, print pieces and a website don’t make a destination marketing campaign, the businesses do. We have developed great marketing initiatives for areas that truly rely on partner support. So, it’s imperative that we get that partner buy-in...
by Shane Liebler | Nov 4, 2016 | News
(Verona, NY) ABC Creative Group Owner and Creative Director Travis Bort recently presented at the state’s largest industry event for private campground owners. The Campground Owners of New York (CONY) held its annual Expo at Turning Stone Resort & Casino...
